ARBOmedia AG -

05/13/2008 - The online market in Poland is growing at a fast pace – a great chance for advertising companies


ARBOmedia AG analyses the Polish internet activities and focuses the online market on the Slavic country Munich, 13th Mai 2008. In a current market analysis, ARBOmedia AG was able to determine that the internet market in Poland is taking on more significance within the sector of advertising marketing. The most important results of the analysis: • The number of internet users of the Eastern European country increased fivefold from 2002 to 2006, i.e. from almost eight percent to 39 percent. • Online advertising has achieved the greatest growth compared to the other sectors of the media. • Alone in 2007, the number of unique users of the ARBOinteractive Poland increased threefold. The enormous increase in users induced ARBOmedia AG to reinforce their attentions on the online-market. Marcin Wozniak, Division Manager of Internet ARBOinteractive, stated: "The increased investments alone induce us to further expand advertising marketing in the internet". Whereas in 2000 only 4.5 million Euro was used for online advertising, in 2007 it was already 84.7 million Euro. It is for this reason that online advertising is the fastest growing form of advertising. ARBOmedia AG is Poland´s largest advertising marketing company, alone in May of last year more than 12 million users visited the ARBOmedia AG site. Marcin Wozniak added: "Increasing numbers of people are using the worldwide web in Poland and a large portion now use the internet as a means of obtaining information and for communication. For us, as an advertising company, the Polish market has a very large share on our European portfolio. Also here we will intensify future investment." About ARBOmedia: ARBOmedia AG is the largest independent marketing agency in Europe. The client portfolio for the core business – in the field of marketing of electronic media – currently encompasses more than 600 websites, 33 TV networks and 12 radio stations. In addition to this there are 60 magazines and an increasing number of out-of-home media. The wide range of media portfolio makes ARBOmedia experts in the sector of media convergence and cross-media solutions. As an independent marketing agency, the company is the market leader in strong growth countries situated in central and southern Europe. The shares for ARBOmedia AG are listed in the Prime Standard of the German Stock Ex-change. For further information please contact: ARBOmedia AG Bettina Godorr 089 – 38356 – 422 bettina.godorr@arbomedia.de Kafka Kommunikation GmbH & Co KG Janina Rogge 089 – 76 75 94 34 jrogge@kafka-kommunikation.de Download PDF

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