ARBOmedia AG -

07/07/2005 - ARBOvision wins debitel for PC Welt


ARBOvision wins debitel for PC Welt Starting in July the Debitel AG will advertise the vodafone Mobile Connect Card in Germany’s most sold computer magazine “PC Welt”. The UMTS card, which allows the use of mobile data services, will be offered to the customers and readers of PC Welt to a special price and with recommendation of the publishing house. The comunication targets of both co-operating partner will merged by the dialogue based crossmedia approach of ARBOvision. The multi-level campaign starts in July 2005 with a co-branded Print-Mailing. Until October 2005 it will follow two more co-branded notifications and a print-insert by PC Welt which ties in with the initial campaign levels. Flanking the activity will be accompanied by an appropriate online integration. By the conception developed by ARBOvision and the synergies of both partner all marketing and sales targets are ideally networked. The entire realisation will be managed by ARBOvision GmbH. About ARBOvision ARBOvision is the international marketing and consulting company of ARBOmedia AG, the independent and international media sales house. The area of Media Consulting of ARBOvision develops dialogue based crossmarketing concepts. Each concept will be developed individually and will be aimed on those communication targets.

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