ARBOmedia AG -

07/01/2005 - ARBOvision wins debitel for PC Welt


Starting in July Debitel AG will advertise the vodafone Mobile Connect Card in Germany’s most sold computer magazine “PC Welt”. Starting in July Debitel AG will advertise the vodafone Mobile Connect Card in Germany’s most sold computer magazine “PC Welt”. The UMTS card, which enables users to access mobile data services, will be offered to customers and readers of PC Welt at a special price and with recommendation of the publishing house. The communication targets of both co-operating partners will be linked by the dialogue based crossmedia approach of ARBOvision. The multi-level campaign starts in July 2005 with a co-branded Print mailing. Until October 2005 two further co-branded advertisements and a supplement inserted into PC Welt will follow. These tie in with the initial campaign levels. All those activities are accompanied by the respective online integration. With this concept developed by ARBOvision and the synergies of both partners all marketing and sales targets are ideally combined. The entire realisation will be managed by ARBOvision GmbH. About ARBOvision ARBOvision is the international marketing and consulting company of ARBOmedia AG, the independent and international media sales house. The area of Media Consulting of ARBOvision develops dialogue based crossmarketing concepts. Each concept will be developed individually and will be aimed on those communication targets. Contact: ARBOvision GmbH Alexander Sigl Kaiserstrasse 14 80801 München Phone: +49 (0)89.383 56-110 Fax: +49 (0)89.383 56-137 Email: pr@arbomedia.net Internet: www.arbovision.net

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