ARBOmedia AG -

10/04/2004 - ARBOvision wins biggest private TV station in Slovakia


Munich, October 4th, 2004 – ARBOvision, the subsidiary of the media sales house ARBOmedia, wins Markiza TV, the biggest private TV station in the Slovak Republic, to use its advertising disposition system AdLounge. AdLounge organizes and structures holistically the complex sales process of advertising space in the TV, radio and print sector. The official peoplemetre system will be implemented in Slovakia soon. In due time for the launch, the media management system AdLounge will be installed as a bespoke solution with the Slovak TV market leader. Since the ARBOmedia AG has extended its business activities with the brand ARBOvision in autumn last year, the sophisticated management software is thus used for the first time by a TV station beyond the media portfolio of ARBOmedia in Slovakia. The system was developed together with MIS s.r.o. in the Czech Republic and has been successfully used by all ARBOmedia subsidiaries as well as by leading stations like Prima TV in the Czech Republic or Pop TV in Slovenia for several years. With Pop TV and the new customer Markiza TV, already two of the biggest TV stations within the CME Group trust in the advertising disposition system from ARBOvision. CME is an international television broadcasting company operating the leading group of networks and stations across Central and Eastern Europe. „We are proud to have stood up to the competitors with our high class product and have won the biggest private TV channel in the Slovak Republic with an audience share of more than 40%. AdLounge offers all imaginable tools needed for efficient advertising sales”, says Dr. Bronislav Kvasnicka, Member of the Board for Sales, Marketing und Technology within the ARBOmedia AG. Matej Ribanský, Advertising Sales Director with Markiza TV: „Due to their experience of many years in Eastern Europe, we have a professional partner by our side who knows the requirements on the Slovak TV market. AdLounge offers the optimal basis for us to maximise our advertising revenues”. About ARBOvision The ARBOvision GmbH is the international marketing and consulting company of the ARBOmedia AG, the independent and international media sales house. With its two media management systems AdLounge and ProLogue, ARBOvision offers their customers an optimal support for the planning and organization of their advertising sales. The increasing demand of the media companies for accompanying consultancy services around advertising sales complete the business model of ARBOvision.

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