ARBOmedia AG -

03/06/2002 - ARBOmedia Is Number One Among Newsletter Marketers in Germany


Munich, March 6, 2002. ARBOmedia Germany, a subsidiary of the pan-European advertising marketer ARBOmedia, is now the market leader in newsletter advertising in Germany. This came to light in an independent marketing poll, which was carried out by Hightext Verlag publishers and will be officially released on March 11, 2002. According to the study, ARBOmedia Germany, which reaches 11 million contacts a month, has taken the leading position. TomorrowFocus and Adlink are in second and third place, respectively. The Munich-based company was also among the top ten in on-line marketing, with 160 million ad impressions a month. According to Managing Director of ARBOmedia Germany Stefan Völcker, "The e-mail and newsletter market is continually growing in size and importance. We became involved with this form of permission marketing very early on and will continue investing in this area. Advertising in newsletters has nowadays become a viable alternative within the framework of on-line advertising." With a portfolio of 700 newsletters, ARBOmedia has implemented precise target-group solutions for advertisers. On the one hand, the customer has the possibility to book in such distinguished newsletters from our premium portfolio as "Newsflash," "ePost," or "finanznachrichten.de." On the other hand, ARBOmedia offers a package of target-group channels and guaranteed minimum click rates. In addition to e-mail and newsletter advertising, the company sells precisely aimed on-line target-group advertising from its portfolio of 50 leading German websites, including webmiles.de, xipolis.net, and autocert.de

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