ARBOmedia AG -

08/14/2002 - Strasbourg, August 19, 2002 ARTE STARTS MARKETING OFFENSIVE


Strasbourg, August 19, 2002 Parallel to its expansion of cable feeds, ARTE is also extending its offer for sponsors in Germany and has entrusted its marketing program in the German-speaking areas to ARBOmedia, Munich. At the same time, Ziel:Marketing, Stuttgart, has been given a contract to acquire advertising for ARTE TV Magazin, the television channel's monthly illustrated magazine. " We want to open ARTE in a targeted but cautious way to sponsors and are looking for partners who want to want to be associated over the long term with one of the top names on the European television landscape," said ARTE Marketing Director Paulus G. Wish. In an increasing number of states in Germany, ARTE has started broadcasting in the cable network at 2:00 P.M., instead of 7:00 P.M. as had been the case. Parallel to this, ARTE in Germany has also started taking sponsors that want to reach an exclusive audience. Its marking partner for the German-speaking areas is ARBOmedia, Europe's largest independent marketer of broadcasting stations. "With ARTE we get a renowned television station. The exclusive target group of ARTE viewers offers our customers a unique alternative in the TV landscape," according to Stefan Völcker, Managing Director of ARBOmedia Germany. The advertising marketing for ARTE TV Magazin was reorganized at the same time and has been turned over to Ziel:Marketing in Stuttgart. "ARTE TV Magazin is one of the most successful public television magazines and has great marketing potential," according to Rainer Zielke, the owner of Ziel:Marketing. About ARTE: This year ARTE celebrates its 10th anniversary in broadcasting. At present ARTE is already broadcast in the cable network at 2:00 P.M. in Bremen, Lower Saxony, and Hamburg (it previously began broadcasting at 7:00 P.M.); and in a short time, this earlier broadcasting schedule will be extended to North Rhine-Westphalia. Other states will follow. About ARTE TV Magazin: The widespread edition of 109.240 copies, (IVW second quarter 2002), includes 52.383 paid subscriptions and 55.015 free subscriptions that are either requested or are sent out to a targeted audience in politics, journalism, institutions, and so forth. With two to three readers per issue, ARTE TV Magazin reaches approximately 230,000 readers a month in the ARTE target group: a highly educated, high earning, consumer oriented audience interested in culture and containing a high share of opinion makers. About ARBOmedia: ARBOmedia AG is, with its 11 subsidiaries, Europe's largest independent marketer of sponsoring and advertising space. Under its international brand ARBOmedia, the company arranges advertising placement in both the off and on-line media, with an emphasis on television and radio advertising. In these areas ARBOmedia is the market leader in middle and southeastern Europe. In all, ARBOmedia has a portfolio of 25 television stations, various print titles, 20 radio stations, and 450 websites, as well as a growing number of out-of-home media (electronic screens, etc.). About Ziel:Marketing: Ziel:Marketing is an agency exclusively devoted to the marketing of advertising in print. Its customer portfolio contains such distinguished publications as Natur&Kosmos, Ökologisch Bauen&Renovieren (BUND e.V.), and Starke Eltern - Starke Kinder (DKSB e.V.). For its advertising marketing, Ziel:Marketing draws on a contact network built up over decades, especially in the areas of automobiles, tourism, health, and on-line providers.

go back