ARBOmedia AG -

07/02/2001 - ARBOvision signs exclusive marketing deal with Infostrada Sports


Munich/Basel. July 2nd, 2001. The international marketing agency ARBOvision, an affiliate of ARBOmedia.net AG, has acquired the exclusive rights to market Infostrada Sports data-bases in Greece, Turkey, Czech Republic, Slovakia, Poland, Hungary, Romania and the Baltics. By request Infostrada Sports will also use the services of ARBOvision in Germany, Austria, Switzerland, and France. Infostrada Sports is a worldwide provider of sports content and delivers information to print me-dia, TV channels, radio stations as well as websites and sports events organisers. Core activities are their sophisticated data-bases containing sports content on more than 50 sporting activities. As of June 1st ARBOvision holds the exclusive rights to market the sports data base of Infostrada Sports in Greece, Turkey, the Czech republic, Slovakia, Poland, Hungary, Romania and the Baltics. In those countries ARBOvision has acquired exclusive content marketing rights for all media, companies and sports event organisers. ARBOvision, part of the Paneuropean ARBOmedia Group, will utilize a qualified team of media and sales experts in all countries from both ARBOvision and ARBOmedia. Infostrada Sports is one of the leading international providers of sports information. Founded in 1995, Infostrada Sports has subsidiaries in The Netherlands, Switzerland, Australia, Austria and Denmark. It delivers information services to digital as well as classic media, e.g. news papers, TV channels, websites and event organisers and also services SMS and WAP-providers. The data bases contain extensive facts and figures on all areas of sport, e.g. on sports events, teams, athletes, sport results and sponsors. The services are complemented by a photo archive, various useful web links, software and important sport dates. Giancarlo Tottoli, Managing Director of Infostrada Sports, comments on ARBOvision: "ARBOvision is the ideal match for all our marketing re-quirements in Europe. As part of ARBOmedia Group, ARBOvision draws on a network of renowned media and sales experts in such diverse markets as Romania and Turkey. In addition to that Dagmar Brandenstein has a profound knowledge in all sports matters due to her former employment at the sports rights agencies ISPR and ISL." "Infostrada Sports is a company that offers a product that is not only very interesting but also in very high demand. The marketing know-how of ARBOvision and the high quality content of Infostrada are a perfect match. In connection with major upcoming events such as the Soccer World Cup 2002, the Olympic Games 2004, and European Soccer Cup 2004 we foresee a great demand for detailed and vast sports information services from media, websites and events organisers, adds Dagmar Brandenstein", Managing Director of ARBOvision. ARBOvision The international marketing agency ARBOvision, an affiliate of ARBOmedia.net AG, specialises in the marketing of broadcasting rights, sponsoring and merchandising. Furthermore ARBOvision serves the growing needs of companies and media in the area of digital content, with a special emphasis on the implementation of refinancing models in order to open up new income sources for companies. Managing Directors of ARBOvision are Dagmar Brandenstein (35), former managing director of the sports rights agencies ISPR und ISL Television, and the marketing and merchandising expert Lars Keussen (32). The headquarters of ARBOvision are in Munich, Germany. ARBOvision has offices in 15 European countries (e.g., France, the Netherlands, France, Austria, Switzerland, Hungary, and Turkey.) ARBOmedia.net AG ARBOmedia.net AG is listed at the Frankfurt stock exchange since May 2000 and acts as the largest independent Pan-European sales house of advertising space as well as media rights, sponsoring, merchandising, and digital content. Through ARBOmedia the company markets advertising in the off- and online sector as well as in out door media. ARBOmedia holds a mandate portfolio of 25 television stations (a-mongst them the public television in the Czech Republic and Ro-mania), various print media, 30 radio channels and 500 websites with 450 million page impressions per months as well as out door media such as the airport channels of Blickwerk. In addition to that ARBO-media offers innovative services such as email-newsletter marketing, profiling and advertainment. The auctioning and comercial platform "ad-Dore!" enables companies to optimise online campaigns on a very short notice.

go back