ARBOmedia AG -

10/29/2001 - ARBOmedia uses DART for Publishers from DoubleClick TechSolutions


Munich 29. October 2001. The pan-European media sales house for on- and offline media ARBOmedia starts using DART for Publishers from DoubleClick TechSolutions. Until now the company has been using the adserver technology admonitor from L90 for placing online advertisements throughout the web. The change was necessary due to the recent takeover of L90's technology section by DoubleClick. Using the DART technology guarantees a smooth and optimal campaign handling for ARBOmedia and its clients. The migration is planned to be completed on 30th November. Bronislav Kvasnicka, COO of ARBOmedia AG, comments: 'DART is an outstanding technology offering unequalled performance features. Therefore we are convinced to have found the most suitable solution for our clients.' DART from DoubleClick Inc. is the leading technology in the online advertising sector worldwide. DoubleClick has been an established player on this market for 5 years. The company headquartered in New York City / USA maintains 37 offices worldwide and therefore meets regional service demands of ARBOmedia, which is present in 14 European countries, at a high level. ARBOmedia AG ARBOmedia AG is listed at the Frankfurt stock exchange since May 2000 and acts as the largest independent Pan-European sales house of advertising space as well as media rights, sponsoring, merchandising, and digital content. Through ARBOmedia the company markets advertising in the off- and online sector as well as in out door media. ARBOmedia holds a mandate portfolio of 25 television stations (amongst them the public television in the Czech Republic and Romania), various print media, 30 radio channels and 500 websites with 450 million page impressions per months as well as a growing number of out-of-home media. In addition to that ARBOmedia offers innovative services such as email-newsletter marketing, profiling and advertainment. The media portfolio of ARBOmedia is an ideal basis for the implementation of cross-media-concepts.

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